New Destination Ambassador Program Announced


May 8, 2013

Aqua announces new Destination Ambassador Program, Certified through Rosen College of Hospitality, UCF

Aqua has helped create a new partnership between the Dick Pope Sr. Institute for Tourism Studies at the University of Central Florida’s Rosen College of Hospitality Management (UCF’s Rosen College) and the Bradenton Area Convention & Visitors Bureau. The new program will offer professional certification in destination ambassadorship. The relationship and program is the first of its kind in the State of Florida between Rosen College and a destination marketing organization. The program is expected to also involve the Hospitality program at the University of South Florida, Sarasota-Manatee.

“Given that UCF’s Rosen College is an international leader in hospitality management, we’re thrilled to partner with them and create this unique program that will engage our local residents and businesses in showing visitors to our area just how special it is,” said Debbie Meihls Executive Manager of the BACVB. “What better way to tell our story than by those who are living it?”

The Certified Destination Ambassador Program was tailored to reflect the specifics of visitation to the Bradenton, Anna Maria Island and Longboat Key area. The BACVB worked closely with the research arm of UCF’s Rosen College to create the professional development program, which was designed to have academic integrity. The resulting Certified Destination Ambassador Program encourages members of the community to have a working knowledge of the area in regards to visitation.

“Our mission is to support the tourism industry throughout Central Florida,” said Dr. Robertico Croes, director, the Dick Pope Sr. Institute for Tourism Studies at UCF’s Rosen College. “Through this partnership, we will provide training programs and research support to the BACVB, which will ultimately help strengthen the area’s tourism industry.”



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