Aqua Finalizes Campaign Photography for Bradenton Area CVB


August 25, 2015

Bradenton Area Campaign Photography

Aqua recently completed a three-day photo shoot for the client, the Bradenton Area Convention and Visitors Bureau (BACVB), securing shots to be used in future tourism marketing initiatives for Manatee County, which includes the communities of Bradenton, Anna Maria Island and Longboat Key on Florida’s West Coast.

With the brand’s look and feel in mind, the new photography was taken using the latest marketing techniques and technology to freshen and expand the library. This included the use of drones to capture aerial and standard photography, providing multiple perspectives for each shot. The photography captures in-the-moment experiences unique to the Bradenton Area, showcasing the destination as one unlike anywhere else in Florida. New and repeat locations were photographed to leave a long-lasting memory with both first-time and returning visitors.

Existing, long-term client BACVB turned to the internationally-acclaimed creative team of Aqua, currently spearheading all of its destination marketing efforts, for the new, updated photography campaign. Under the guidance of Senior Art Director Thom Hart, Aqua selected photo subjects and directed the effort from start to finish.

Planned and directed by the agency, the photos, which were shot by Tampa-based, world-renowned Lifestyle Photographer Clark Griffiths, include a broad range of photos capturing the Bradenton Area’s unique charm, which can be enjoyed by visitors of all ages, and support the destination’s “Real. Authentic. Florida.” brand.

“At Aqua, we pride ourselves on our ability to deliver results that both set the bar in the industry and exceed client expectations,” said Hart. “The shoot is just one more step in keeping the Bradenton Area on the cutting edge, setting it even further apart from other destinations.”

Photography will be used for the destination’s website, in advertising and public relations efforts, in upcoming visitor guides and in other promotional materials.


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