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Aqua and Chiles Restaurant Group Unveil New TV Spots

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April 30, 2015

Chiles Television

Aqua and client the Chiles Restaurant Group, consisting of three of Florida’s iconic waterfront restaurants: the Beach House Restaurant in Bradenton Beach, Mar Vista Dockside Restaurant & Pub on Longboat Key and the Sandbar Restaurant in Anna Maria, recently unveiled the Restaurant Group’s newest campaign, featuring three 30-second TV spots.

Shot over the course of two days onsite at each of the restaurants, starring Ed Chiles and featuring local residents as extras, the spots were designed to highlight three important tenets of the newly defined brand: the coveted waterfront locations of the restaurants, their unique menus (featuring authentic, fresh-from-Florida heritage items) and the ambiance provided due to on-going enhancements taking place at each location.

The spots were conceived, written and produced by the full-service agency’s internationally acclaimed creative staff and directed by Chad Crawford, host of the popular How To Do Florida television series and website (howtodoflorida.com). They are just the latest deliverables in Aqua’s on-going integrated marketing efforts since having been contracted in 2014 to enhance the brand of the Chiles Restaurant Group.

“The team at Aqua knew that utilizing all media and creating these TV spots would become an important part of our overall effort to rebrand the Chiles Restaurant Group,” said Aqua President, Dave Di Maggio. “We are excited to have reached this step in the process, proud of what we delivered and looking forward to continuing the rollout of the new brand.”

“Aqua showed a deep understanding of our needs and were the perfect choice to help us as we embarked on creating the first new ads in more than five years,” said Ed Chiles, owner of The Chiles Restaurant Group. “The spots have elevated the Chiles Restaurant Group, putting us in a league with national brands. The spots exceeded our expectations and will surely serve us far into the future.”

The spots began running in April in Manatee and Sarasota counties, the Tampa Bay metro area and regionally in Central and West Central Florida. Click here to view the three commercials.

 

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