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Chiles Restaurant Group Selects Aqua

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August 22, 2014

aqua_news_sandbarAqua Marketing and Communications was recently hired to provide integrated marketing support to enhance the brand of the Chiles Restaurant Group. The Chiles Restaurant Group consists of three of Florida’s iconic waterfront restaurants: the Beachhouse Restaurant in Bradenton Beach, Mar Vista Dockside Restaurant & Pub on Longboat Key and the Sandbar Restaurant in Anna Maria.

The St. Petersburg-based full-service marketing and communications firm has been contracted to implement advertising, public relations and promotional campaigns, as well as a variety of marketing initiatives to communicate a consistent brand message across both traditional and non-traditional marketing channels. The agency will work closely with Chiles Restaurant Group’s in-house marketing team.

“Our team has done a great job positioning our restaurants as top dining options for both locals and visitors to the area. As we continue to pursue our mission of local high quality ingredients, which has been greatly advanced by purchasing Gamble Creek Farm and partnering with 3 Boy’s Farm, as well as our long term efforts to promote our area’s heritage seafood, we knew it was time to enlist the assistance of a firm with experience in the hospitality and tourism industries,” said Ed Chiles, Owner of The Chiles Restaurant Group.

“Having serviced clients in Manatee County for many years, Aqua knew the Chiles’ restaurants to be best in class and well-known by both tourists and locals alike,” said Aqua President, Dave Di Maggio. “We are eager to assist in enhancing its reputation and image and setting them even further apart from their competitors.”

Most notably, Aqua has serviced the Bradenton Area Convention and Visitors Bureau for the past four years, providing branding, marketing and public relations support. This has garnered statewide and international acclaim in each of these areas, including various Visit Florida’s Flagler Awards recognizing the best in tourism marketing in the state, as well as many Hospitality Sales and Marketing International’s Adrian Awards which recognize top efforts nationally and internationally. Through its efforts for the BACVB, Aqua has worked closely with the Chiles Restaurant Group and enters the contract with a deep understanding of its needs.

 

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