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Cooper’s Hawk Winery & Restaurants Selects Aqua PR

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March 1, 2016

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Agency to Spearhead Public Relations for Naples Restaurant Grand Opening

Aqua Marketing & Communications has been selected from a number of firms in contention to provide public relations support for the opening of a new Cooper’s Hawk Winery & Restaurants location in Naples, Florida, located at 11905 Tamiami Trail North.

Cooper’s Hawk is an upscale casual dining restaurant, award-winning winery and Napa-style tasting room. The Naples opening marks the 22nd location for the expanding restaurant group with locations in Florida, Illinois, Indiana, Missouri, Ohio, Virginia and Wisconsin. Featuring its own proprietary varietals crafted from its Illinois-based winery, Cooper’s Hawk offers unique dishes paired with bin numbers on the menu that guide guests to their selection’s perfect wine match.

The contract will include the implementation of an integrated public relations plan designed to promote recruitment efforts, garner media attention, and ultimately introduce and enhance awareness of the restaurant and its unique concept throughout Naples and in Southwest Florida ahead of the official opening on March 14.

“Expanding our restaurants into local communities is a key priority to Cooper’s Hawk, and we invest considerable time into finding the right firms,” said Ami Vanderhoof, Marketing Manager of Cooper’s Hawk Winery & Restaurants. “Aqua’s vast experience in the hospitality industry, knowledge of the Naples Area and success in Marketing restaurants and openings make them exactly the high quality firm we are looking to partner with. We are confident that together we will make the Naples opening one of the most successful to date.”

“We are thrilled to have been selected to assist Cooper’s Hawk – a concept we are already fans of—in a market where we have an established presence and proven success,” said Aqua President Dave Di Maggio. “We look forward to bringing Cooper’s Hawk to the great city of Naples.”

Aqua’s work for Public Relations clients has consistently been awarded by Visit Florida’s Flagler Awards, recognizing the best in tourism public relations in the state, as well as by Hospitality Sales and Marketing International’s Adrian Awards, recognizing the best travel, tourism and hospitality public relations internationally.

About Cooper’s Hawk Winery & Restaurants
Redefining the modern casual dining experience, Cooper’s Hawk is a unique combination of restaurant, winery, Napa-style tasting room, and artisanal retail market. The concept partners with some of the best grape growers in the world to craft the award-winning Cooper’s Hawk wine collection. Additionally, Cooper’s Hawk is home to one of the country’s largest Wine Clubs, a life-style driven monthly affiliation offering exclusive wines, events and privileges.

Helmed by CEO and Founder Tim McEnery, Cooper’s Hawk was first uncorked in Orland Park, Illinois in 2005. Operations have since expanded to 21 locations throughout Florida, Illinois, Indiana, Missouri, Ohio, Virginia and Wisconsin, with two additional units opening in early 2016.

Cooper’s Hawk has received accolades such as ‘Breakout Brand’ and ‘Hot Concept’ by Nation’s Restaurant News. In 2014, the concept was profiled by the Wall Street Journal and Tim McEnery was named Ernst & Young’s ‘Midwest Entrepreneur of the Year.’

 

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