Destin-Fort Walton Beach Airport (VPS) Retains Aqua to Oversee All Marketing Efforts


June 11, 2019

Agency to Oversee Advertising, Digital Marketing, Social Media and Public Relations

Aqua Marketing & Communications was recently retained by Destin-Fort Walton Beach Airport (VPS) to oversee the integrated marketing efforts for VPS as well as two additional airports operated by Okaloosa County: Destin Executive Airport (DTS) and Bob Sikes Airport (CEW) in Crestview, Fla. The St. Petersburg based, full-service marketing firm will provide integrated advertising, digital marketing, social media and public relations direction designed to increase awareness and promote VPS as the airport of choice in the region. The original contract is for five years.

Selected out of multiple firms in contention, Aqua has been successfully serving as the tourism marketing agency for Okaloosa County since 2017, efforts for which have been recognized nationally and internationally. As VPS’s agency of record, it will utilize both its knowledge of the destination and its decades of previous airport experience to improve airport identity and assist in increasing passenger counts and acquiring new carriers and routes. Aqua will also oversee website improvements for VPS, DTW and CEW.

“Having served as Okaloosa County’s tourism marketing agency for years, our team has gleaned unprecedented insight into visitation to and from the region in general and through VPS, specifically,” said Aqua President Dave Di Maggio. “We know what it will take to successfully position VPS as Northwest Florida’s airport of choice and we are excited to work hand in hand with the VPS team to set this award-winning airport even further apart.”

Aqua has garnered state and international acclaim; including, awards from VISIT FLORIDA’s Flagler Awards (as “Best in Show”), as well as by Hospitality Sales and Marketing International’s Adrian Awards, recognizing the best travel, tourism and hospitality public relations internationally.


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