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Aqua Recognized Among Best in Nation with eTSY Award for Excellence in Digital Tourism Marketing

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October 29, 2019


Aqua Marketing & Communications, along with client Punta Gorda/Englewood Beach Visitor & Convention Bureau, was recently recognized by the eTSY Awards for its excellence in innovative campaign work in tourism marketing across the nation.

Presented on October 9, 2019 at the eTourism Summit in San Francisco, the eTourism Summit Excellence Awards (also known as the eTSY Awards), powered by Expedia Group Media Solutions, honor the best in digital tourism marketing. The call for entries opened in May 2019 and concluded four months later, garnering strong entries from city, state, county, regional DMOs and attractions throughout the United States and Canada.

Punta Gorda/Englewood Beach’s campaign, “Outsiders Welcome,” earned an award for “Best Use of Video,” which recognized superior digital video content. A collection of 13 diverse categories showcased tourism marketing programs across the globe, for which they were judged based on creativity, overall strategy and measurable consumer impact.

The Outsiders Welcome campaign promoted differentiating factors of Punta Gorda/Englewood Beach from competing Florida destinations, and emphasized the area’s wealth of extraordinary outside activities and gorgeous natural settings. With beautiful beaches and fun activities on and off the water, the destination went to market for the past few years with the tagline, “Our Best Side is Outside.” It was this thinking that led to a video series as a part of a larger campaign centered around inviting outdoor enthusiasts to one of Florida’s most peaceful and untouched destinations.

“It’s an honor to win an eTSY Award and to have our work recognized among the best in the nation,” said Dave Di Maggio, President of Aqua Marketing & Communications. “It’s a credit to our talented staff and reaffirms the world-class caliber of creative and innovative promotions that our agency continues to put forth on behalf of our clients.”

View the full series of award-winning videos here: PureFlorida.com/Outsiders-Welcome

 

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