Aqua Joins Google’s Get Your Business Online Program


January 15, 2019

Aqua Get Your Business Online

Providing clients and area partners with information on how to become more visible in search

Aqua Marketing & Communications has announced it has joined Google’s Get Your Business Online (GYBO) Program, providing clients and area partners with information and resources necessary to become more visible in search. Established in 2015, Google’s GYBO program is designed to educate businesses on the importance of taking ownership of their business information online so that it is easily accessible to potential customers.

Google works with not-for-profit organizations that support local businesses, like Chambers of Commerce, America’s Small Business Development Centers, Service Corps of Retired Executives chapters, Workers Compensation Boards, and city or neighborhood associations. As a trusted advertising agency, with badged Google Partners and badged Google Trusted Photographers accreditations, Aqua was eligible to enroll in the GYBO program.

As a fully integrated marketing and communications firm, specializing in tourism and destination marketing, Aqua knows that a destination is only as great as its area partners. You can pull visitors in by selling the natural beauty of the destination, but the reputation of the area and the experience that visitors have when they choose to stay relies on area hotels, restaurants, tours, excursions, shops, and any local businesses that visitors may stumble upon.

Aqua understands the importance of making sure visitors find things to do in the area that match their interests. The agency also knows that the days of visitors solely relying on concierge recommendations and brochures in a hotel lobby are long gone. Today’s traveler is using his/her personal handheld device to plan their trip, find things to do, and make decisions on where to stay and eat by looking at online reviews and search engine recommendations. Valuable, up-to-date and correct business information can significantly impact the decision an individual makes when choosing your business over others to visit as a result of using a search engine.
Krystina Lisi Presents Google Get Your Business Online
Google offers a suite of free tools that business owners can use to update and maintain their business information in Search and Google Maps. The GYBO program provides area experts who can guide local businesses on how to use these tools.

Now, as an established GYBO Google partner, Aqua has been presented with the unique opportunity to provide valuable information to area partners of the Destination Marketing Organizations in which it serves. An example of such, Aqua presents Digital Marketing Summits, like this one held for the Bradenton Area Convention and Visitors Bureau, in which Krystina Lisi of the agency’s digital team spoke to 60+ area partners about:

  • How today’s travelers are using search and Google’s travel tools to help plan their vacations
  • The importance of verifying and maintaining your Google My Business Listing
  • The reason why taking control of your information online can help your business to be found in search when people are looking for your particular product or service

Aqua provided strategic solutions to area businesses inquiring about verifying their Google listings, issues that businesses were having with GPS directions on Google Maps, how to optimize their listings so they generate more attention from people searching, and other specific challenges they were facing. This is just one step Aqua has taken to ensure the agency is always providing the most up-to-date digital information and services for its clients. The agency expects to host more events of this kind in 2019.


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