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Hotel Alba, Tapestry Collection by Hilton Selects Aqua

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June 6, 2019

Full-Service Agency to Lead Advertising and Public Relations for the Locally Inspired Tampa Hotel

Aqua Marketing & Communications has been selected as Agency of Record by Hotel Alba – slated to be the first Tapestry Collection by Hilton hotel in Florida – to establish and roll out an advertising and public relations plan for the hotel owned by Sotherly Hotels.

The St. Petersburg-based, full-service marketing and communications firm was selected out of multiple firms in contention for its advertising and public relations expertise and proven experience in the travel, tourism and hospitality marketing.

Following an in-depth discovery process to determine how to best position the hotel in a highly competitive market, Aqua’s internationally acclaimed staff will provide Hotel Alba with an integrated advertising and public relations plan designed to promote the hotel, garner media attention, and ultimately introduce and enhance awareness of the hotel and its unique concept. This includes, but is not limited to, its contemporary design, unique architecture, luxury offerings, open-air dining and Spanish-inspired menus at The Spaniard, and more throughout the Tampa Bay market ahead of the official Grand Opening on September 26.

“Hotel Alba is a truly unique hotel, with one-of-a-kind aesthetics, ambiance and amenities, and we are excited to bring Aqua onboard to make the Tampa opening one of the most successful to date,” said Sotherly Hotels Director of New Media Marketing Lindsay Newport. “We were in search of a marketing firm with a local presence but wide-ranging capabilities, as well as extensive experience in the travel and tourism industry. Aqua’s vast experience in the hospitality industry, knowledge of the Tampa Bay area, and success in marketing hotels and openings make them the perfect fit.”

Hotel Alba - Tampa's Newest Hotel is Here. 5303 West Kennedy Blvd Tampa

“As a full-service, integrated marketing firm that has serviced clients in Tampa Bay for many years, we know what it takes to successfully position Hotel Alba for success,” said Aqua President Dave Di Maggio. “We are excited to head up their advertising and public relations strategy and further assist Hotel Alba in setting itself apart for years to come.”

Aqua has garnered statewide and international acclaim in the areas of travel, tourism and hospitality marketing, including numerous Adrian Awards presented by Hospitality Sales and Marketing International, which honors the world’s best hospitality, travel and tourism-related marketing efforts. The firm most recently brought home three Flagler Awards presented by VISIT FLORIDA for the best in marketing communications in the state.

 

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