The Hotel Zamora, St. Pete Beach Selects Aqua


September 27, 2015

Hotel Zamora

Full-Service Agency to Establish New Brand for the Mediterranean-Style Hotel

Aqua has been selected as Agency of Record by The Hotel Zamora – the first new hotel to be built in St. Pete Beach in 20 years – to establish and roll out a brand representative of the modern, Mediterranean-style hotel managed by Marcus® Hotels & Resorts.

The St. Petersburg-based, full-service marketing and communications firm was selected out of multiple firms in contention for its branding expertise and proven experience in the travel, tourism and hospitality marketing.

Following an in-depth discovery process to determine how to best position the hotel in a highly competitive market, Aqua’s internationally acclaimed staff will provide The Hotel Zamora with a brand definition, brand guidelines, messages, targets and more– all unique from the competitive set and reflective of the hotel’s distinctive assets, including its modern feel, unique architecture (inspired by its namesake Spanish province), luxury offerings, stylish dining and Spanish-inspired menus at the award-winning Castile Restaurant and recently-opened 360° Rooftop Lounge, and more.

“The Hotel Zamora is a truly unique hotel, with one-of-a-kind aesthetics, ambiance and amenities, and we are excited to bring Aqua onboard to establish and bring the brand to life,” said The Hotel Zamora Marketing Manager Michelle Goebel. “We were in search of a marketing firm with a local presence but wide-ranging capabilities, as well as extensive experience in the travel and tourism industry. And, from the first draft of its creative concepts it was clear that Aqua understood our vision for The Hotel Zamora, making it the perfect fit.”

“As a full-service, integrated marketing firm that has serviced clients in St. Pete Beach for many years, we know what it takes to successfully position The Hotel Zamora for success,” said Aqua President, Dave Di Maggio. “We are excited to roll out the new brand and further assist The Hotel Zamora in setting itself apart for years to come.”

Aqua has garnered statewide and international acclaim in the areas of travel, tourism and hospitality marketing, including numerous Flagler Awards presented by VISIT FLORIDA, the state’s official tourism marketing organization. The firm most recently brought home “Best in Show” for excellence in tourism marketing in the state of Florida at the 2015 Governor’s Conference on Tourism. In addition, Aqua has also been consistently recognized by Hospitality Sales and Marketing International through its Adrian Awards, which honor the world’s best hospitality, travel, and tourism-related marketing efforts.


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