Pelican Bay – Naples, Florida selects Aqua for broad-reaching Community Relations account


June 5, 2014

aqua_pelican_baySt. Petersburg-based full-service agency Aqua Marketing & Communications, Inc. is pleased to announce it has been retained to provide a broad scope of community relations support to Pelican Bay, a private, luxury, beachfront community of roughly 13,000 near Naples, Florida.

Aqua was selected out of five firms in contention to assist with the community’s communications needs surrounding its year-long transition from a long-established cable and Internet provider to a newer, lesser-known company. The team was originally enlisted to effectively communicate to the community’s highly transient population about the complex conversion and integration process as well as to address potential issues of concern among residents.

In addition to providing strategic counsel, crisis management and media relations support, Aqua has overseen the creation and management of new communications channels including direct mail pieces and a project-dedicated microsite. The firm has also enhanced the utilization of pre-existing sources of communication including Pelican Bay’s newspaper, weekly e-newsletter, social media accounts, digital reader boards and community website.

Since the contract began in early 2014, Aqua’s role has expanded significantly as the contract has grown to also include oversight of on-going communications related to additional projects, including major renovations and other changes affecting residents. The agency is also in the process of redesigning the Pelican Bay website, ( and performing a complete review and audit of the community’s existing communication structure.

“Aqua was selected for its award-winning work, extensive experience and knowledgeable team, and our expectations have been surpassed at every turn,” said Pelican Bay Foundation President and COO Jim Hoppensteadt. “Pelican Bay’s cable and Internet transition is progressing as planned and Aqua is largely responsible for the project’s success. I look forward to continued success with future efforts.”

“Members of the Aqua team have long had a presence in the Naples area, having previously supported Collier County with its tourism marketing and brand development, and we are thrilled to expand our footprint in the Naples area through our work with Pelican Bay,” said Aqua President Dave Di Maggio. “Pelican Bay is a truly unique community and we look forward to ensuring it continues to set the standard for luxury communities for years to come.”


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