Welcome to the first episode of Aqua Talks! Hosts Larry Aldrich and Mady Dudley chat with Rachel Covello, founder of Outcoast, an LGBTQ travel blog dedicated to inclusive experiences. Rachel shares her journey and what true inclusive travel means—focusing on safety, belonging, and connection for all, including LGBTQ, neurodivergent, and hidden disability communities. They dive into the Hidden Sunflower Disability Program, the impact of thoughtful marketing, and why pre-evaluating destinations matters. Rachel also explores AI’s role in marketing and productivity while stressing the importance of a human touch. Plus, she shares her vision for the future and inspiring campaigns that are shaping the industry. Don’t miss this insightful conversation on inclusive travel, tech, and authentic connections!

Show links:

Guest: Rachel Covello

Watch/Listen Now:  Episode 1

Thank you to our sponsors:

BrennSys Technology

Join hosts Larry Aldrich and Mady Dudley as they dive into the latest marketing and PR trends. In this episode, Mady explores the rise of sleep tourism—where travelers seek rest-focused experiences—and how destinations are adapting to this demand. She also shares her career journey, insights on the evolving PR landscape, and AI’s growing role in the industry. Plus, she talks about her 2025 goals, from attending the IMM Travel Conference to strengthening media relationships. Tune in for an engaging conversation packed with valuable takeaways for marketing and PR professionals!

Show links:

Watch/Listen Now:  Episode 2

Thank you to our sponsors:

BrennSys Technology

Welcome to Aqua Talks! Hosts Larry Aldrich and Mady Dudley dive into Larry’s journey—from cowboy dreams to expertise in federal procurement and marketing. This episode introduces Aqua Marketing & Communications and its parent company, BrennSys Technology, showcasing how they work together to provide full-service marketing solutions for small businesses, nonprofits, and federal agencies. From logo design to PR and social media campaigns, Aqua delivers results with a personal touch. Tune in for insights on their work with Veterans Affairs, their passion for outreach, and how they help clients maximize their marketing impact!

Show links:

Watch/Listen Now:  Episode 3

Thank you to our sponsors:

BrennSys Technology

Aqua Talks delves into the intersection of tourism, culture, and marketing, with a focus on music and cultural tourism. Hosts Larry Aldrich and Mady Dudley are joined by Matt Cooper, a tourism marketing expert, who shares insights on how music and culture are driving travel trends. The episode explores the rise of cultural tourism post-pandemic and initiatives like Jamaica’s music-based itineraries. Matt highlights the importance of cultural storytelling in marketing, offering valuable advice for tourism professionals seeking to connect with travelers through rich, local experiences.

Show links:

Guest: Matt Cooper (LinkedIn)

Watch/Listen Now:  Episode 4

Thank you to our sponsors:

BrennSys Technology

The salient point of this podcast episode revolves around the evolution of destination marketing, particularly in light of contemporary trends such as artificial intelligence and changing traveler behaviors post-pandemic. Our esteemed guest, Dave DiMaggio, who serves as the Client Development Director at Aqua, shares his extensive insights on the intricate dynamics shaping the tourism sector. He elucidates how the advent of AI is transforming the strategies employed by marketing professionals, enabling them to craft hyper-targeted campaigns tailored to the unique needs of diverse clientele. Furthermore, Dave emphasizes the importance of understanding traveler sentiment and adapting marketing approaches to align with the fluctuating economic landscape. Our discussion offers a wealth of actionable strategies that can empower destination marketers to navigate the complexities of today’s competitive environment effectively.

Show links:

Guest: Dave Di Maggio (LinkedIn)

Watch/Listen Now: Episode 5

BrennSys Technology

In this episode, we delve into the burgeoning trend of traveling with pets, a subject that has garnered significant attention within the realm of marketing. Our esteemed guest, Lexi Floyd Nye, the Director of Social Media at Aqua Marketing and Communications, brings her extensive expertise to the discussion, shedding light on how this phenomenon is reshaping consumer expectations and experiences. We explore the myriad ways in which destinations are evolving to accommodate pet owners, from pet spas to specialized amenities, thereby enhancing the overall travel experience for both humans and their furry companions. Furthermore, we examine the critical role that social media plays in this transformation, serving as a powerful tool for brands to engage with their audiences and promote pet-friendly offerings. Join us as we uncover actionable insights and strategies that can elevate your marketing endeavors in this dynamic landscape.

Show links:

Guest: Lexi Floyd-Nye (LinkedIn)

Watch/Listen Now: Episode 6

BrennSys Technology

This podcast episode delves into the intricate dynamics of contemporary marketing strategies, with a particular emphasis on the burgeoning significance of omnichannel programs. We are joined by Andrew Hoffman, our esteemed director of media, who elucidates the multifaceted approaches we adopt to maximize our clients’ advertising expenditures. Throughout our discussion, we explore the adept integration of digital platforms, including social media and programmatic advertising, into our campaigns to ensure optimal engagement with target audiences. Additionally, we reflect on the enduring relevance of traditional media and its strategic placement within our comprehensive media mix. Our overarching objective remains steadfast: to ensure that our clients’ messages resonate with the right consumers at the right junctures, ultimately fostering meaningful connections that drive success in an ever-evolving marketplace.

Show links:

Guest: Andrew Hoffman

Watch/Listen Now: Episode 7

BrennSys Technology

Today, we engage in a profound discourse with Traci DeForge, a distinguished expert in podcast production and audience growth marketing. Our dialogue centers around the critical integration of video into podcasting, elucidating the necessity of a dual format approach to enhance audience engagement and visibility. DeForge elucidates that while audio content remains the backbone of podcasting, incorporating video elements is increasingly paramount in cultivating a broader listener base. Throughout the episode, we explore strategies for effectively bridging the gap between audio and visual mediums, as well as actionable insights for optimizing content for diverse platforms. Join us as we dissect the intricacies of modern podcasting and the essential tactics for thriving in this dynamic landscape.

Show links:

Guest: Traci DeForge

Watch/Listen Now: Episode 8

BrennSys Technology

This episode features an in-depth discussion with Chip Futch, Aqua’s own Intelligence officer. Chip talks on the transformative impact of culinary travel, asserting that food often serves as a paramount driver in the tourism experience, overshadowing other drivers. He emphasizes that many potential travelers remain unaware of the rich culinary offerings available in various destinations, advocating for a more pronounced focus on food marketing. Throughout the conversation, we delve into the intersection of technology and marketing, particularly the role of artificial intelligence as an invaluable tool for enhancing data analysis and consumer engagement. Join us as we explore these vital themes and gain insights into innovative marketing strategies that resonate with today’s audiences.

Show links:

Guest: Chip Futch

Watch/Listen Now: Episode 9

BrennSys Technology

In today’s discussion, we delve into the pivotal topic of marketing strategies tailored for the federal government marketplace. Gloria Larkin, the esteemed CEO of TargetGov, speaks to the nuances of successfully navigating the complexities of federal procurement. We explore the significance of employing specific language and keywords that resonate with government agencies, thereby enhancing visibility and engagement. Furthermore, Larkin shares insights on the transformative role of artificial intelligence in streamlining procurement processes, emphasizing its criticality in modern contract acquisition. Our conversation also highlights the necessity for businesses to adopt a proactive approach in cultivating relationships with decision-makers, thereby positioning themselves advantageously within this competitive landscape.

Show links:

Guest: Gloria Larkin (LinkedIn)
TargetGov

Watch/Listen Now: Episode 10

BrennSys Technology

In this episode, we delve into the burgeoning phenomenon of nocturnal tourism, as we engage with Travis McClure, a distinguished digital strategist and senior account executive at Aqua. Our discourse elucidates how modern travelers increasingly seek destinations that offer exceptional nocturnal experiences, such as stargazing and the observation of celestial events. We explore the significance of destinations that possess minimal light pollution, thereby enhancing the visibility of the night sky. Additionally, we discuss innovative marketing strategies tailored to promote these unique attributes, exemplified by our client Punta Gorda, Englewood Beach, which fosters a conducive environment for such pursuits. Join us as we navigate the intricacies of destination marketing, highlighting both emerging trends and the challenges inherent in this dynamic field.

Show links:

Guest: Travis McClure

Watch/Listen Now: Episode 11

BrennSys Technology

The topic in this podcast episode centers on the intricate art and science of video editing, particularly in the context of destination marketing. We, your hosts Larry Aldrich and Mady Dudley, engage in a discussion with our guest, Nicole Clements, who speaks to the nuances of crafting compelling narratives through video. As we delve into the transformative power of user-generated content and emerging trends in the tourism industry, we uncover the pivotal role that platforms such as TikTok play in shaping travel experiences. Nicole shares her insights on the essential techniques for effective video storytelling, emphasizing the significance of audio alongside visual elements. Our exploration extends to the implications of artificial intelligence in video production, highlighting both the opportunities and challenges it presents to professionals in the field.

Show links:

Guest: Nicole Clements

Watch/Listen Now: Episode 12

BrennSys Technology

This podcast episode delves into the intricacies of modern marketing, particularly as it pertains to the insights gleaned from the recent eTourism Summit. Our esteemed guest, Chip Futch, joins us to share his experiences and observations concerning the latest advancements in marketing technology, with a particular emphasis on the integration of artificial intelligence within various advertising platforms. We engage in a robust discussion regarding the significance of inclusive marketing practices, highlighting the imperative need to amplify marginalized voices within the travel industry. The conversation further explores actionable strategies aimed at fostering genuine connections between destinations and diverse traveler communities. As we navigate the evolving landscape of marketing, we remain committed to providing our audience with compelling narratives and practical solutions that resonate across sectors.

Show links:

Guest: Chip Futch

Watch/Listen Now: Episode 13

BrennSys Technology

This podcast episode delves into the intricate dynamics of influencer marketing, emphasizing the paramount importance of authenticity and connection within the travel sector. We explore how digital content creation, particularly through photography and videography, serves as a vital conduit for fostering genuine connections between brands and their audiences. Our guest, Alana, shares her profound insights on leveraging artificial intelligence to enhance content creation while maintaining the human element that is essential for impactful marketing. We further discuss the evolving trends in travel marketing, highlighting the significance of hyperlocal experiences that allow travelers to engage more deeply with communities and cultures. Join us as we navigate the complexities of modern marketing strategies and the transformative potential of authentic storytelling in building enduring relationships with audiences.

Show links:

Guest: Alana Zusis (Instagram)

Watch/Listen Now: Episode 14

BrennSys Technology

The central theme of this podcast episode revolves around the critical importance of media training in effectively conveying messages to various audiences. We, your hosts Larry Aldrich and Mady Dudley, delve into the multifaceted aspects of media training, elucidating its value for individuals across diverse industries. We emphasize that media interviews serve not merely as platforms for dialogue but as significant opportunities for individuals and organizations to articulate their narratives and enhance their public presence. Furthermore, we explore essential techniques and strategies that can fortify one’s ability to engage effectively with media representatives, thereby fostering a more impactful communication experience. By the conclusion of our discussion, we aim to equip our listeners with actionable insights that can empower them to navigate the complexities of media interactions with confidence and poise.

Show links:

Hosts: Mady Dudley  Larry Aldrich

Watch/Listen Now: Episode 15

BrennSys Technology

This episode dives into the importance of cross-cultural communication in marketing, all through the unique perspective of Dottie Li, founder and CEO of TransPacific Communications. Co-hosts Larry Aldrich and Mady Dudley sit down with Dottie to talk about her incredible journey—from growing up in China with big dreams to becoming a leading voice in the communications world. We explore why localization is more than just translation—it’s about really understanding the culture behind the message. Dottie shares how meaningful connection requires more than just the right words; it takes a deep understanding of the people you’re speaking to. We also touch on how the world of translation is changing with technology and AI, and why the human touch is still essential.

Show links:
Hosts: Mady Dudley  Larry Aldrich
Guests: Dottie Li
Watch/Listen Now: Episode 16
Powered by: BrennSys Technology

The focal point of this podcast episode is the profound impact of creativity and intentionality in social media marketing. Larry Aldrich, Maddie Dudley, and guest Lexi engage in an enlightening discourse on how innovative storytelling and authentic engagement can elevate brand presence and foster genuine connections with audiences. Through a detailed examination of successful case studies, including Chewy’s remarkable customer engagement strategies and the creative campaigns developed for Daytona Beach International Airport, we explore the essential elements that drive effective social media communication. The discussion further delves into the significance of crafting content with purpose, thereby avoiding the pitfalls of hasty posting. Ultimately, this episode serves as a comprehensive guide for marketers seeking to harness the transformative power of creative social media strategies.

Show links:
Hosts: Mady Dudley  Larry Aldrich
Guests: Lexi Floyd-Nye
Watch/Listen Now: Episode 17
Powered by: BrennSys Technology

The focal point of this podcast episode is the profound impact of creativity and intentionality in social media marketing. Larry Aldrich, Maddie Dudley, and guest Lexi engage in an enlightening discourse on how innovative storytelling and authentic engagement can elevate brand presence and foster genuine connections with audiences. Through a detailed examination of successful case studies, including Chewy’s remarkable customer engagement strategies and the creative campaigns developed for Daytona Beach International Airport, we explore the essential elements that drive effective social media communication. The discussion further delves into the significance of crafting content with purpose, thereby avoiding the pitfalls of hasty posting. Ultimately, this episode serves as a comprehensive guide for marketers seeking to harness the transformative power of creative social media strategies.

Show links:
Hosts: Mady Dudley  Larry Aldrich
Guests: Lexi Floyd-Nye
Watch/Listen Now: Episode 18
Powered by: BrennSys Technology

This episode takes a thoughtful look at sustainable tourism and what it really means for Florida’s marketing approach. We unpack the often-misunderstood concept of sustainability in tourism—what it is, how it’s measured, and why it matters. Our guest, Emmy award winning director/producer/host Chad Crawford, shares his personal journey as Florida’s ambassador and highlights the importance of keeping destination marketing genuine while encouraging responsible travel. We also dive into the effects tourism has on Florida’s natural environment, and why conservation is more important than ever. Throughout the conversation, we explore how marketers can connect with audiences in ways that protect what makes Florida special—while still delivering a great visitor experience.

Show links:
Hosts: Mady Dudley  Larry Aldrich
Guest: Chad Crawford, Crawford Entertainment

Watch/Listen Now: Episode 19
Powered by: BrennSys Technology