Skip Navigation
Alisha Farmer

Alisha Farmer Vice President of Public Relations


As Aqua’s PR director, Alisha leads the team in developing and implementing PR campaigns that enhance consumer experience and achieve business objectives across paid, owned and earned media. Her extensive experience in the NYC market includes service as VP at UM, where she achieved breakthrough results for such top brands as Coach, Aveeno and BMW. As VP at 360i, her efforts resulted in six straight years of outperformed visitation and revenue goals for New Orleans Tourism. She has launched successful partnerships with some of the biggest names in tourism, hospitality, entertainment and fashion, including Conde Nast, James Beard Foundation, Live Nation and Neiman Marcus.

Full-Service. And Full of Surprises.


Formed in 2010, Aqua is one of the few firms in the country specializing in both destination marketing and economic development. Our staff possesses extensive experience in both fields and is one of the most highly awarded firms in the destination marketing industry. Year after year, Aqua is recognized for its efforts on a regional, national and international scale.

A fully integrated, multi-functional marketing communications firm, Aqua’s staff understands the complete gamut of requirements to competitively define and market destinations. Every one of our staff is deeply experienced in their area of expertise as well as how it applies to and is leveraged within your industry. That experience includes branding and brand development, advertising, public relations, social media, media relations, events, lead conversion, collateral creation, broadcast and video production, web development, database development/management, as well as all aspects of online marketing (PPC, SEO, SEM and more).

And to top it off, you’ll find we’re really nice people and a joy to work with. We specialize in making life easier for our clients. So besides being constantly innovative, we’re also constantly willing to be flexible, pick up the slack, and help in any way.