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Sarah Caro

Sarah Caro Public Relations Account Executive


With 15 years of PR experience primarily in the agency setting, Sarah is well-versed in both B2B and B2C, garnering client media placements in top-tier outlets including Forbes, The New York Times, The Washington Post and Bloomberg, in addition to top industry-specific outlets like DC Velociy and Supply Chain Dive. Her expertise spans the travel and hospitality sectors, including resorts, museums, festivals, microbreweries and restaurants. Where she truly shines at Aqua is her ability to put relevant, high-impact client dialogue into the hands of media, establishing our clients as a go-to source for news stories. Sarah is a native Floridian and enjoys taking advantage of the South Florida sun, whether it’s spending time at the beach, on a boat or bike riding.

B.S. in Journalism & Mass Communications majoring in Public Relations and minoring in Marketing (Florida International University) 

Full-Service. And Full of Surprises.


Formed in 2010, Aqua is one of the few firms in the country specializing in both destination marketing and economic development. Our staff possesses extensive experience in both fields and is one of the most highly awarded firms in the destination marketing industry. Year after year, Aqua is recognized for its efforts on a regional, national and international scale.

A fully integrated, multi-functional marketing communications firm, Aqua’s staff understands the complete gamut of requirements to competitively define and market destinations. Every one of our staff is deeply experienced in their area of expertise as well as how it applies to and is leveraged within your industry. That experience includes branding and brand development, advertising, public relations, social media, media relations, events, lead conversion, collateral creation, broadcast and video production, web development, database development/management, as well as all aspects of online marketing (PPC, SEO, SEM and more).

And to top it off, you’ll find we’re really nice people and a joy to work with. We specialize in making life easier for our clients. So besides being constantly innovative, we’re also constantly willing to be flexible, pick up the slack, and help in any way.