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Case Study

Taking an American Icon to the Next Level


Greater Fort Lauderdale, Florida

A Top Destination Chooses a Top Agency


There are many great American visitation destinations, but only a few have risen to the level of “iconic.” When the Greater Fort Lauderdale Convention & Visitors Bureau decided it was time to take their destination to the next level, they chose the one agency with the track record and expertise to move them forward – Aqua. 

As a firm that has created more destination brands in the state of Florida than any other, Aqua’s record of achieving historic visitation results through all destination categories (leisure, group and meetings, sports, arts and culture and more) is unmatched, and ensured the perfect partner for Fort Lauderdale’s bold vision for their future. 

 

Coming aboard at the start of the 2020 pandemic, Aqua’s expertise in destination crisis management was immediately put to the test, with the agency devising smart, industryleading strategies to ensure the destination’s continued brand connection with its targets. While the agency ensured that connection, it went to work on supporting the CVB with post-pandemic visitation plans; including improved data mining and analysis, advancing new and improved digital media strategiesand most importantly – the creation and development of an entirely new destination visitation brand. 

“As the entire travel and tourism industry looks ahead to the future, we are grateful to have Aqua onboard as our agency of record and it’s experienced and award-winning team serving as an extension of our own,” said Stacy Ritter, President and CEO of Visit Lauderdale. “We look forward to working with Aqua to roll out our new brand and ensure Greater Fort Lauderdale continues to both set the bar and stand apart from its competitors as one the top destinations in the world.”

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