Copy starts with ideas. Breakthrough ideas that will make an emotional connection with your target audience and move them to take action. Copy works hand-in-hand with visuals to achieve this, and in this day and age, sometimes there is no copy needed at all. But if there is a need for copy, as there is in most initiatives, it must also be strategically on target, concise, cover everything that needs to be communicated and in the correct brand voice. When all of these copy elements are achieved, your branded communications can achieve results you never thought possible.