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Event Activations

As part of a comprehensive approach, event activations create a huge value for clients and their marketing efforts, which are ultimately reinforced by our public relations team.

Our PR team looks ahead each year to create plans to support both media and consumer events, projecting how we can make them as robust as possible. We target communications including media outreach, social media, and content marketing to create key messages for media and the public accordingly.

Public relations has the ability to maximize the value of events and activations through strategic campaigns that drive exposure and interest. Our approach is proven and effective:

  • Create a team structure and working event plan that aligns with your brand’s KPIs
  • Identify your main media targets – locally, regionally and nationally
  • Tailor messaging for each communication channel – social media, blogs, website, invitations, event collateral
  • Create a desired theme / angle that will drive attention

Our PR team aligns with clients to leverage the tools and manpower it takes to execute wildly successful events, driving visibility and awareness that is imperative for brand growth.


We are skilled in a variety of activations and the management of large budgets, including:

  • Media Tours / FAMS (in-market and out-of-market)
  • Grand Opening Events
  • Product / Campaign Launches
  • Executive Speaking Events
  • Trade Show Involvement
  • Consumer Activations
  • Social Influencer Events


Whether hosting a realistic beach scene in the middle of Time Square or welcoming 50+ media to a VIP suite event in Texas, Aqua PR has helped countless clients achieve success through planning, executing and measuring the results of their larger-than-life activation initiatives.