Strategy and Planning
PR Strategy & Planning
As a leading agency in destination marketing, Aqua drives comprehensive public relations strategies for our clients.
Defining, creating and managing your brand image and communicating your message through non-paid channels is more critical than ever. Through extensive media relations, calculated communication strategies and detailed analysis and reporting, Aqua delivers a return on investment like no other public relations firm.
We believe your PR efforts should stem from the same central strategy as all other efforts, and integrate seamlessly throughout the other pivotal categories of marketing.
In today’s environment, PR blends across all efforts and channels to create a constant and consistent presentation of your message from trusted third parties. Aqua targets key outlets to secure brand awareness, securing local, regional and national media coverage to support client initiatives and brand goals.
Our team achieves communications goals through a number of tactful initiatives, including (but never limited to!):
- Public Relations Strategy and Planning
- Media Tours/FAMS
- Event Planning and Organization
- Promotions (TV, Radio, Digital, Print)
- Media Relations
- Brand Partnerships
- Media Training
- Campaign Ideation and Management
- Community Development and Communication
- Social Influencer Campaigns
- Crisis Planning and Management
So whether it’s facing the media or gaining “fans”, executing a broadcast promotion or collaborating with a national brand on a campaign, we make sure your message is on target and seen across the country.