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Planning and Development

Social Media Strategy

When it comes to social media, first impressions come in the form of reviews, social posts and word-of-mouth. Managing organic social media is a full-time job. With so many platforms, such as; Facebook, Instagram, Twitter, Snap Chat, Pinterest and more, managing a brand’s reputation can appear to be overwhelming and hard to manage. Aqua’s social media team is here to help and make your brand a social media success.

Every social media strategy starts with planning and development. Everything from KPIs to social listening are included in our social media plans. Aqua knows not starting with a solid plan can lead to little or no ROI and a lot of frustration.

Once a solid plan is in place, our social media team gets to work on:

  • Content calendar
  • Curated images, videos, 360s and more
  • Creating posts for the various platforms
  • Review posts with client
  • Community engagement
  • Social listening
  • Hashtag analysis

Reporting is key to optimize engagement, social listening and content. Additionally, it ensures our clients are meeting their KPIs. Just like in paid and earned media, Aqua believes in adding a monetized value to organic social (shared media). It allows for all stakeholders to see the value it brings to their business.