A Viral Vision Realized

An Influencer Strategy That Drove Visitation.
When tasked with developing a campaign to spotlight Greater Fort Lauderdale’s most unique locations, Aqua Marketing & Communications partnered with renowned body art muralist and influencer Avi Ram to create a visually stunning and highly effective influencer campaign — one that not only captivated audiences nationwide but also delivered measurable economic impact to the destination.

A Concept That Stopped the Scroll
To capture attention in a crowded digital space, Aqua collaborated with internationally renowned body paint artist and muralist Avi Ram. The creative concept was rooted in Trompe L’oeil-style illusions—models were seamlessly painted to blend into seven iconic Fort Lauderdale area backdrops. At first glance, they appeared invisible. The surprise came when the models moved, breaking the illusion and revealing the artwork.
Each installation was more than just a visual trick; it was a curated experience, documented through behind-the-scenes videos that told the story of each location, the artistic process, and the cultural richness of the greater Fort Lauderdale area. These mini-documentaries transformed each activation into a multi-dimensional marketing asset that extended across the client’s owned channels, the artist’s social platforms, and targeted paid media placements.

Multi-Channel Distribution with High Emotional Impact.
By distributing this content across Instagram, YouTube, Facebook, and Visit Lauderdale’s website—along with influencer amplification—Aqua ensured the campaign would not only extend its reach but also deepen engagement. The work was designed to spark conversations, encourage shares, and evoke curiosity about the destination. Each piece of content served a purpose: to inspire exploration, fuel excitement, and convert digital viewers into real-world visitors.

Powerful Results, Tangible Impact
The campaign’s reach and influence far exceeded expectations. Despite a budget of just $95,000, the return was significant.

Engagement & Visibility

• 83 million total video views across platforms
• 3.1 million likes, shares, and comments
• One Instagram video alone earned 80 million views and 2.9 million likes
• Dramatic increase in brand visibility and audience sentiment

Return on Investment
With minimal out-of-pocket expenditures, the campaign resulted in media value of nearly $750,000 resulting in +689% ROI. Proof that compelling storytelling, smart influencer strategy, and expert execution can drive tremendous results.