This announcement comes shortly after Aqua was named the agency of record for Destination Panama City, another key organization in Northwest Florida, further cementing the agency’s strong presence in the region.

“This past fiscal year, the airport had record-breaking passenger numbers,” said Executive Director, Pensacola International Airport, Matt Coughlin. “PNS continues to be the largest airport gateway between New Orleans and Jacksonville, we’re enthusiastic about what the future holds and how Aqua will be a vital partner in our ongoing success and expansion.”

Aqua will also work on refining PNS’s brand identity through market research and consumer insights, ensuring that the airport’s messaging aligns with passenger expectations. Additionally, Aqua’s proprietary business intelligence tools will provide real-time data on marketing ROI, empowering the airport’s decision-making process.

“Aqua’s deep familiarity with the local market, Southeast Alabama and Northwest Florida, combined with our strategic expertise, positions us to deliver innovative, impactful solutions that will help the airport grow its brand and engage with the community in meaningful ways,” says Aqua Marketing & Communications’ President/CEO, Larry Aldrich. “We look forward to further nurturing a strong, lasting relationship with the airport’s team and the local community.”

For more information about Pensacola International Airport, please visit flypensacola.com.