Tourism Development Director for Flagler County, Amy Lukasik, TMP, says, “We’re so happy to have Aqua on board. We look forward to their team contributing to the destination’s continued, strong visitation growth.”

As the newly appointed agency of record, Aqua will undertake the development and implementation of a strategic marketing campaign designed to highlight the distinct attractions and experiences of Palm Coast and the Flagler Beaches. The agency’s initial focus will be on crafting a dynamic campaign optimized for the remaining budget year. To kick off the partnership, Aqua will introduce a fresh creative direction for the destination alongside an integrated paid media strategy. The focus of the projects will be eco and natured-based themes to emphasize the beautiful natural experiences in the area, but also to align with new visitor preferences.

Aqua’s experience coupled with its vision for the destination is what landed the contract. The President of Aqua, Dave Di Maggio weighed in, “As one of American’s top destination marketing firms, we’re thrilled to have been chosen by Flagler County as Agency of Record. We look forward to helping the destination take their visitation to new heights.”

To learn more about Palm Coast and the Flagler Beaches, click here.