Our digital team is always researching the newest tools to produce the best digital content for our clients. Content is king, and that’s no more important than on social media. To keep followers interested in a destination online, it’s important to post the most up-to-date photography available in a creative and engaging way. 

But where does this content come from? To provide such photography for clients, we visit several destinations each year to gather photos and videos from the most popular locations. Our digital team makes sure to capture images and video from some of the hidden gems within a destination that may be overlooked by the casual visitor.  

Once the photos and video are taken, we’ll creates a catalog of content for the client that can be used on social media to highlight their destination and promote engagement. Using a combination of still images, 360 photos, animated GIFs, and videos, followers are able to learn about some of the key aspects of a destination, including its exciting activities, popular restaurants, and of course its beautiful natural surroundings like beaches, waterways, preserves, and more. 

But it’s about more than gaining followers. Capturing this “hidden gems” content within a destination and using it on social media allows potential visitors to see areas in the destination that they may not have easily found on their own. This builds excitement and engagement among a destination’s audience, and keeps the destination top of mind when vacation planning begins. 

In case you hadn’t heard, we’re a Google Trusted Photographer and a Google Partner. In addition to using this content on a client’s social media platforms, photos, videos, and 360 images are added to Google Maps, making them viewable in organic search.