Skip Navigation
Fran Vaccaro

Fran Vaccaro Regional Director, South Florida


Fran Vaccaro is known and recognized as one of most respected and successful professionals in the field of destination marketing. As the Regional Director, South Florida for Aqua Marketing & Communications, Fran heads up the agency’s Fort Lauderdale office from where she and her team direct the agency’s efforts for clients along Florida’s east coast. Those include such notable clients as the Greater Fort Lauderdale Convention & Visitors Bureau, the Fort Lauderdale-Hollywood International Airport, Port Everglades, the City of West Palm Beach, The Daytona Beach International Airport; The Ocean Center, Daytona Beach; and Volusia County, Florida.

Her extensive experience in the marketing industry and impressive track record of award-winning brands and campaigns makes her one of Aqua’s most influential and valuable leaders. More than an Account Executive, Fran is unmatched in managing people and bridging the gap between what a client needs and what, when, and how the agency can deliver it. Fran is the former President of the Advertising Federation of Greater Miami.

B.A. in Communications (Florida State University)

Full-Service. And Full of Surprises.


Formed in 2010, Aqua is one of the few firms in the country specializing in both destination marketing and economic development. Our staff possesses extensive experience in both fields and is one of the most highly awarded firms in the destination marketing industry. Year after year, Aqua is recognized for its efforts on a regional, national and international scale.

A fully integrated, multi-functional marketing communications firm, Aqua’s staff understands the complete gamut of requirements to competitively define and market destinations. Every one of our staff is deeply experienced in their area of expertise as well as how it applies to and is leveraged within your industry. That experience includes branding and brand development, advertising, public relations, social media, media relations, events, lead conversion, collateral creation, broadcast and video production, web development, database development/management, as well as all aspects of online marketing (PPC, SEO, SEM and more).

And to top it off, you’ll find we’re really nice people and a joy to work with. We specialize in making life easier for our clients. So besides being constantly innovative, we’re also constantly willing to be flexible, pick up the slack, and help in any way.