Jodie Freedman Business Development and Strategy Director

Meet Jodie Freedman, a seasoned business development strategist with deep roots in destination marketing, competitive intelligence, and new business growth. In her role leading Business Development & Strategy at Aqua, Jodie drives the agency’s pursuit efforts across DMO, CVB, airport, and municipal verticals – from prospect identification and RFP strategy through proposal development and client onboarding.

With a sharp eye for opportunity and a thorough understanding of how destination organizations evaluate and select agency partners, Jodie brings both analytical rigor and creative instinct to every pursuit. She also contributed to the development of the business development intelligence module within XENIQ, Aqua’s AI-powered agency platform – putting her real-world BD expertise directly into the tools the agency uses to compete.

Outside the office, Jodie is equal parts live music enthusiast, home cook, and avid reader.

MBA, Youngstown State University (Expected 2026)
A.S., Western School of Health & Business Careers
B.S., Point Park University

Full-Service. And Full of Surprises.

Formed in 2010, Aqua is one of the few firms in the country specializing in both destination marketing and economic development. Our staff possesses extensive experience in both fields and is one of the most highly awarded firms in the destination marketing industry. Year after year, Aqua is recognized for its efforts on a regional, national and international scale.

A fully integrated, multi-functional marketing communications firm, Aqua’s staff understands the complete gamut of requirements to competitively define and market destinations. Every one of our staff is deeply experienced in their area of expertise as well as how it applies to and is leveraged within your industry. That experience includes branding and brand development, advertising, public relations, social media, media relations, events, lead conversion, collateral creation, broadcast and video production, web development, database development/management, as well as all aspects of online marketing (PPC, SEO, SEM and more).

And to top it off, you’ll find we’re really nice people and a joy to work with. We specialize in making life easier for our clients. So besides being constantly innovative, we’re also constantly willing to be flexible, pick up the slack, and help in any way.