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Larry Aldrich

Larry Aldrich President/CEO


With decades of experience in both public and private sectors, Larry began his career journey in the U.S. Air Force out of college. After completing his MBA in Marketing Management at the University of Pittsburgh, he relocated to Washington, D.C. to work in the defense industry. After years of success in the sector, Larry left it behind to found BrennSys Technology LLC. The firm quickly grew into a disabled Veteran-owned small business offering marketing communications that included the full gamut of marketing services – from digital marketing services and tools to technical innovation and new, upcoming marketing strategies and techniques. With BrennSys specializing in clients on the Federal and State level, in 2024 Larry purchased Aqua Marketing & Communications, combining the firms into a modern marketing powerhouse. As its President and CEO, Larry oversees all aspects of operation and drives the company toward new and innovative solutions for all its clients.

Full-Service. And Full of Surprises.


Formed in 2010, Aqua is one of the few firms in the country specializing in both destination marketing and economic development. Our staff possesses extensive experience in both fields and is one of the most highly awarded firms in the destination marketing industry. Year after year, Aqua is recognized for its efforts on a regional, national and international scale.

A fully integrated, multi-functional marketing communications firm, Aqua’s staff understands the complete gamut of requirements to competitively define and market destinations. Every one of our staff is deeply experienced in their area of expertise as well as how it applies to and is leveraged within your industry. That experience includes branding and brand development, advertising, public relations, social media, media relations, events, lead conversion, collateral creation, broadcast and video production, web development, database development/management, as well as all aspects of online marketing (PPC, SEO, SEM and more).

And to top it off, you’ll find we’re really nice people and a joy to work with. We specialize in making life easier for our clients. So besides being constantly innovative, we’re also constantly willing to be flexible, pick up the slack, and help in any way.